The facebook group end up with 375 members..
in addition, 414 other people were invited but havent joined but still wouldve seen and read the ad.
also, countless others wouldve seen their friends joining in the news feed and peep it..
then, with the couple players that got on board and the mentions in the press here and there the word got out..
spidey, i eh find it turn out that bad after all.