Director of Marketinghttp://www.nchsaa.org/form/director-marketing
About the NCHSAA:
The mission of the NCHSAA is to provide governance and leadership for interscholastic athletic programs that support and enrich the educational experience of students.POSITION
Director of Marketing
The Director of Marketing will report to and assist the Associate Commissioner for Development and Marketing in three main areas: (1) Marketing; (2) Social Media; and (3) Hotel Partnerships. This position, under the supervision of the Associate Commissioner for Development and Marketing, is responsible for ensuring annual departmental and organizational marketing goals are met. Research and implementation of advertising campaigns, branding elements, maintenance of existing partnerships and cultivation of corporate sponsorships is also a necessary for the success of this position. The Director of Marketing will also oversee and maintain the NCHSAA’s social media platforms and consult with both internal and external clients regarding content, and strategy, identifying the NCHSAA’s return on investment. Qualifications and Experience
This position requires a minimum of three years combined experience in event and hospitality planning, sport-related marketing, athletic administration or significant experience in equivalent or comparable areas. This position requires a demonstrated ability to work closely with external clients and entities including corporate sponsors, advertising vendors and hoteliers, and communicate effectively with staff and company stakeholders both orally and in writing. Working knowledge of the NCHSAA and its programming, high school sports and the state of North Carolina is required. Demonstrated creativity, initiative and ability to work with minimal supervision is necessary. Demonstrated proficiency with Microsoft Office platforms is necessary. Advanced working knowledge of Photoshop, InDesign and iMovie is preferred. Education Requirements
Bachelor’s degree required. Relevant post-Baccalaureate degree preferred.Responsibilities
The following duties are normal for this position and are not to be construed as exclusive or all-inclusive.
Revise, recommend, implement and measure the success of the NCHSAA marketing plan to enhance the NCHSAA’s brand and position within the marketplace to the general public and its immediate stakeholders.
Attend State Championship events to maximize branding elements, promotion of NCHSAA partnerships, and sustenance of NCHSAA marketing initiatives.
Prepare and provide monthly marketing reports to Associate Commissioner relative to advertising reach and social media engagement among other things.
Oversee and coordinate NCHSAA presence on Twitter, Facebook, YouTube, LinkedIn, Instagram, Snapchat and other emerging social media platforms.
Develop, advise and implement a strategy for NCHSAA staff’s use of social media at championship and non-championship events.
Coordinate and ensure sound relations with community host organizations to secure hotel accommodations at NCHSAA specific rates for participating schools and spectators.
Serve as a liaison between the NCHSAA member schools and hoteliers, to facilitate complimentary room acquisition.
Other duties as assigned.
Occasional Weekend Work is Required.
Medium to Heavy Work: Exerting up to 50 pounds of force occasionally and/or up to twenty pounds of force as frequently as needed to move objects.APPLICATIONS
From the link below, submit a cover letter, resume and a list of five professional references. Reference information should include name, position, relationship to applicant, telephone number, and e-mail address.
Deadline for submission of applications: Tuesday, August 2, 2016.
Via email: email@example.com
Cover letter (required)