‘Wear Yellow’ campaign intensifies
By Calvin Roberts (guyanachronicleonline.com)
COME Friday, November 11, 2011, Guyana’s Golden Jaguars 2012 World Cup Qualifying efforts will hit a high peak, when they oppose Trinidad and Tobago’s Soca Warriors in the first match of an important home and away fixture at the Guyana National Stadium.
The dynamic football promotional organization, Kashif and Shanghai Organisation (K&S), has been entrusted with the role of promoting this historic encounter by the Guyana Football Federation (GFF) for the second time, having done so when the Jaguars faced Suriname in a return fixture at the same venue four years ago.
In an invited comment with Chronicle Sport yesterday, Managing Director of K&S, Kashif Muhammad, called on all Guyana to get on board with the ‘Wear Yellow’ campaign, the official colour of the Golden Jaguars.
“We don’t wish to sound jealous, but while I must say it is a pleasure for the K&S Organisation to be entrusted with the responsibility of promoting this important football match in the history of Guyana’s football, we need to see all of Guyana showing their support to our team next Friday.
A contingent of around 200 persons from Trinidad and Tobago, called and requested that amount of tickets while they requested and were granted permission to walk with drums and other noise-making instruments in support of their team,” said Muhammad.
He added, “So far, our Golden Jaguars have played four matches, winning three of them and drawing the other and the team we drew with which is Bermuda after defeating them at home here in Guyana, defeated Trinidad and I know that the Golden Jaguars, based on the level of football they are playing now, can overcome the Soca Warriors and advance to the next round of the qualifiers.”
According to Muhammad who has over 22 years experience in organising his very own K&S Football tournament, the ‘Wear Yellow’ campaign began one week ago, where both the K&S Organisation and the GFF have been appealing to the entire nation to wear yellow in support of their team on that day.
“We want to show the world, Guyana’s love not only for the sport of football, but their team. With that in mind, we want those who will be attending this match to not only wear yellow, but walk with their drums, whistles, trumpets and any other noise-making instrument so that we can double, triple and even quadruple the Soca Warriors’ support.
We need to do it real and give the Golden Jaguars real support as well. Already, the return fixture in Trinidad has been sold out, since the Trinidadians have high hopes of their team advancing ahead of Guyana in the qualifiers.”
He outlined the arrival of a number of overseas players, such as Gregory ‘Jackie Chan’ Richardson, who are in Guyana and are currently training with the team under the watchful eyes of Technical Director Jamal Shabazz and head coach Wayne ‘Wiggy’ Dover.
Looking back four years ago after the Jaguars’ loss to Suriname, Muhammad highlighted the support that was given to the team and while he wishes to see the same support, he took the time to urge all of Guyana to come out and surpass that figure.
“I am appealing to all of Guyana to come out. Come out from Linden, Berbice, Essequibo, Bartica and even Mahdia and throw your support behind the Golden Jaguars. We want to see persons coming from all 10 Regions in Guyana.
Tickets cost $1 000 in advance while patrons will be asked to pay $500 more at the gate. With regard to the ‘Wear Yellow’ campaign, replica T-shirts of the Golden Jaguars will be on sale at various boutiques, while Sports Plus, which is located at the corner of Quamina and Carmichael Streets, have T-shirts and caps on sale at $1 200 each,” stated Muhammad.
T-shirts tickets will also be on sale at the K&S Office on Irving Street, while Guyana’s entertainment fraternity will be live on HJTV Channel 72 tomorrow night from 20:00hrs, calling on all of Guyana to come out and support the Golden Jaguars.
A win will certainly guarantee the Golden Jaguars a place in the next round and what better way to achieve such, than in front of your home crowd, where thousands are expected to be waving the Golden Arrowhead and cheering the Golden Jaguars on vociferously.
GFF/K&S officially launches ‘Wear Yellow’ Campaign
guyanachronicleonline.com
October 29, 2011
YESTERDAY, the Guyana Football Federation (GFF), in collaboration with the Kashif and Shanghai Organisation, launched its ‘Wear Yellow’ campaign which encourages Guyanese to support the Golden Jaguars as they seek qualification into the next round of the 2014 World Cup Qualifiers with only the Trinidad and Tobago Soca Warriors in the way. The Ansa McAl-supported venture had acting president of the GFF Franklin Wilson, directors of the K&S Organisation, Kashif Muhammad and Aubrey ‘Shanghai’ Major, Ansa McAl Marketing Assistant John Maikoo and GT&T’s Royston Raichpaul.
“We are asking Guyana to be the 12th man, we are asking Guyana to come out and support big-time in yellow. We are asking 12 000 people and more to come out and be 12th man for that occasion.” Those were the pleading words of Muhammad at the launching ceremony in the boardroom of the Ansa McAl Limited.
Muhammad said that the Kashif & Shanghai Organisation and GFF will start a sustained Public Relations campaign to promote the Golden Jaguars. Tickets will also be given away during television programmes for the next two weeks.
Wilson, who was very brief with his remarks hailed the efforts of the K&S Organisation, and further revealed that the team will resume camp next Monday while stating that he was pleased with the support that the team received at their away games and now it is the locals’ turn to do their bit.
Meanwhile, Stag Brand Manager John Maikoo said that Ansa McAl is committed to sport in Guyana and will continue to work with the organisation and federation. He said: “The company is even more pleased to be associated with football because there is a plan to lift the level of the sport.”
Finally, Chief Financial Officer of Guyana Telephone and Telegraph Company, Royston Rachpaul, also said that his company was pleased to be associated with the development of football in Guyana. He said that GT&T has always been supportive of football in Guyana and the Federation can attest to that.
Meanwhile, K&S Organisation, which was recently awarded the Medal of Service (Group) award for their contribution to Guyana through sports, partnered with Dixie Lee and Café Paradise to introduce a package which includes a yellow tee-shirt which will be given with the purchase of a ticket valued at $2 000. However, a ticket minus the T-shirt is valued at $1 000.
Managing Director of Café Paradise, Senobia Butcher, along with Operations Manager of Dixie Lee, Leonard Faerber, handed over an undisclosed sum of money to the organisation to assist them in their venture.
All sponsors were pleased to assist the organisation and are encouraging the public to come out and support the Golden Jaguars on the 11th.
Golden Jags face T&T in a home match on November 11 at the Guyana National Stadium then the two sides will clash on the 15th in T&T for the return match.
The Jaguars, unbeaten in their first four matches against Barbados and Bermuda, are on the verge of qualifying for the second round of the FIFA World Cup qualifiers and must win their first game to ensure they progress.