Hitchcock: Incredible opportunity for professional football in T&T.
ttproleague.com.Former FC Dallas President Michael Hitchcock believes that there is an “incredible opportunity for professional football in Trinidad and Tobago.”
Hitchcock, Managing Partner of Playbook Management International (PMI), is currently in Trinidad for a two-day (Thursday 4 and Friday 5 April) Business of Professional Football seminar, hosted by the TT Pro League and funded by the Sports Company of Trinidad and Tobago, at the Hyatt Regency Hotel in Port of Spain.
The TT Pro League Business Seminar – Road Map to Sustainability 2013 and Beyond is geared at improving the business side of clubs in becoming sustainable, and it is attended by club owners, managers and officials of the TT Pro League and representatives of the National Super League.
The seminar includes a combination of presentations and workshops: Profitable Business Management, Community Relations, New Media, Revenue Generation, Player Marketing, Successful Ticket Sales, Game Day Experience, Marketing and Public Relations, and Sponsorship and Sales Programs and Activation.
“We have with us, one of the most experienced groups in professional football, PMI, which is Playbook Management International and brings over 75 years of professional management experience in our hand selected clients,” said TT Pro League CEO Dexter Skeene during the seminar opening.
PMI boasts over 75 years of professional sports management with its Executives having served in the role of President for two Major League Soccer clubs, President of two North American Soccer League clubs & one Women’s Professional Soccer league club plus Vice President of five MLS clubs, in addition to working with over 50 sports teams, leagues, events, venues & sports consumer products.
PMI helps clients build a comprehensive & strategic business plan, called the Playbook, which provides a vision, mission and corresponding plan—road map to success—to maximize revenue and run a sustainable business operation.
As the League looks towards the future, Skeene recognized current and former club owners Jack Warner, Jamaal Shabazz, Darryl Mahabir, David John Williams and Jerry Hospidales as “the guys with the vision to understand that it would take years to develop something that is worthwhile and they put their monies where their mouth is.
“And they started this venture that has developed into the TT Pro League at present. We want to recognize these guys and say thank you for understanding what it takes to build and develop a sport industry which is so critical for the diversity of Trinidad and Tobago because sport and entertainment is the largest industry in the world and still growing.
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