Soca Warriors Online Discussion Forum

Sports => Football => Topic started by: Bourbon on May 28, 2012, 08:23:15 AM

Title: Lets say the PFL was to use Getafe's marketing strategy....
Post by: Bourbon on May 28, 2012, 08:23:15 AM
Yuh think it would work?

http://www.laligatalk.com/getafe-releases-viral-porn-video-to-encourage-more-fans-to-buy-season-tickets-4206

Quote
Getafe CF, in a campaign to increase the number of season ticket holders, have launched a viral video in which it encourages fans of Getafe to become sperm donors so they can breed new Getafe season ticket holders.

The bizarre video, which is obviously done tongue-in-cheek, features a sperm donor collecting a plastic container at a clinic, and then watching a film called Zombies Calientes de Getafe (translated in English as “Getafe’s Hot Zombies.”)

The club, which resides in Getafe — on the outskirts of Madrid, has approximately 9,000 season ticket holders but has to compete against rival clubs Real Madrid and Atletico Madrid who have 85,000 and 42,000 season ticket holders respectively. One way to stand out from the crowd is to hope that a viral video like this will spread and attract supporters.

Whether they stay up is another matter entirely.
http://www.youtube.com/v/4hcjjRgvnDo
Title: Re: Lets say the PFL was to use Getafe's marketing strategy....
Post by: Football supporter on May 28, 2012, 08:54:17 AM
"Whether they stay up is another matter entirely."   erm, by staying up, do they mean the sperm donars, as thats fairly essential to the process  :rotfl:
Title: Re: Lets say the PFL was to use Getafe's marketing strategy....
Post by: asylumseeker on August 09, 2016, 07:57:14 AM
The guy at the center of this said that the idea in their marketing strategy generally was (1) to consolidate their base, rather than to attract/detract from Real or Atleti supporters ... then (2) to carve out support amongst a possibly empathetic base. Second-choice support.

It is more complicated than merely Real or Atleti. When Getafe entered La Liga, there were FIVE Madrid-area teams competing in the league.

They did a lot of vetting before going pubic public with this.
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