Its something JW and Blaze developed on their morning show. it started off as a fluke where one time Blaze identified one the callers who was a police officer as 'Law Banton' and it just took off from there. JW and Blaze have a very good rapport with their callers, so they nicknamed their callers as a Banton based on for eg, their occupation, interests, football team, character etc. The callers themselves make up their own nicknames. So for eg, there is 'Teacher banton', Barca Banton, etc
Its something unique to the callers of Red 96.7 and i personally see nothing wrong with it and its something the callers and listeners to the station seem to enjoy. And it even blew up so big to the point that just last week Red hosted an 'I am Banton' party that from what i understand was a success.