oye, supporter, actually sometimes I hear a radio broadcast of the games when it comes to quarters and semis/finals so there is some coverage. Don't ask me what station tho' cos I usally get them by accident....
the problem lies with marketing even this coverage...if you not tuned in to the channel you don't know it's on. smart eh???
if you want to do this business, make your plan and go brave...where there's a will and all that