Leading companies acquire Concacaf broadcast rights
T&T Express Reports.
Sep 25, 2012.
A deal to market the region's football to most parts of the world has been reached between two leading sports promotions companies and CONCACAF.
The joint bid from World Sport Group and Traffic Sports for the confederation's international media rights has been accepted, CONCACAF announced in a statement, yesterday.
"This is yet another broadcast agreement that will contribute to elevating our properties as global brands while expanding the reaches of our football," said CONCACAF president, Jeffrey Webb.
The two-year pact was reached after assessments of the bids by a three-man CONCACAF Evaluation Committee, comprising president of the Grenada Football Association Cheney Joseph, Canadian Soccer Association president Victor Montagliani and Costa Rica Football Association president Eduardo Li.
Under terms of the deal, World Sport Group and Traffic Sports have the right to market CONCACAF football in all territories outside of the CFU and Latin American region.
The agreement includes full-match and highlight television broadcast rights for the 2013 Gold Cup, CONCACAF's biennial championship for national teams, the 2012/13 and 2013/14 editions of the CONCACAF Champions League, the UNCAF Copa Centroamericana, as well as next year's CONCACAF Men's Under-17 and Under-20 Championships.
World Sport Group is Asia's leading sports marketing, media and event management company, while Traffic Sports USA, based in Miami, is a football event management company.
Over the years, Traffic Sports has had the rights to competitions in the CFU region.
CONCACAF officials are anticipating a significant increase in revenue, as a result of this new joint initiative between Traffic Sports and World Sport .
—CMC