No media support for our Warriors
By Peter O'Connor (Trinidad Express Letter)
Trinidad and Tobago played Mexico in a World Cup qualifying match last night. This letter is being written on the morning of June 8.
The lead story on the back page of all three dailies was the WI cricket team's loss to Pakistan. Finding any news about our football match involved a search through the sports section. One daily chose to run a story about "the confusion'' surrounding Clayton Ince's temporary omission from the squad, mentioning the World Cup qualifier in passing under the Clayton Ince headline.
The local media all received reports and photographs on Tuesday morning detailing the Warrior's arrival in Mexico and the fact that they were met by hordes of Mexican media, plus a large crowd who applauded the T&T team as they boarded their bus. All this took place at midnight in Mexico.
How is it that Mexico and the Mexican media can show so much more interest at midnight in our team than we ever show? The match tonight is crucial for Trinidad and Tobago-less so for Mexico who already appears to be coasting to Germany.
In Mexico the sporting public already knows more about our team than we the people at home. They know what we eat, when we eat, where and when we practice, and all the details of our players and plays. These are all published and the Mexican media are in our hotel and following our team bus.
Here, we know nothing. Even though the information is being sent to the local media, only brief snippets are published.
I have been told by persons in the media that it is not their job to promote football or indeed sport. Their function is to report results and activities. Yet, the same people will criticise sports administrators for failing to "promote their events sufficiently'' - not enough paid advertisements in the media maybe?
However, the integrity of our media, in reporting and criticising sports performances, while ensuring that they do not promote the events makes them unique in international sports coverage. From Third World Mexico and Guatemala to First World England and USA, the sporting media lift, promote and support their national teams and athletes. Yes, they do criticise and blaze them too - but the ongoing emphasis is placed on support and promotion.
We long for the day when our footballers can get the kind of individual coverage and exposure currently only given to boats in the Great Race or horses in the Derby.
The biggest sports story in our collective lives will be an appearance at the World Cup finals. Making this story come true requires a far stronger performance from our media, than we have seen to date.
Peter O'Connor
Marketing Manager