Whether we like it or not, football reflects everything good in life, and everything bad in life too.
So like life there are cheats, so it is in football.
Unless you introduce trial by video, and start to ban and fine players after a committee judges that a player has dived, maliciously fouled or committed any other ungentlemanly act, then we gonna keep having things the way they are.
Henry was disgraceful against Carlos Puyol
Owen dived against Argentina,
Ronaldo (Brazil) was a disgrace against France
Steven Gerrard dived against Hungary
the list can go on and on.