its funny you say that because i liken that line to transformers, because it lacks substance but looks pretty to the movie goer, pulling a profit because of their marketing dollars behind it and michael bay as director
not because of great acting or a screenplay, but thats how movies are now, all graphics and explosions without the in dept storyline to make it a great movie
Dude...you and this "marketing" nonsense... people going to the see the movie because they want to see ah action movie... not because "marketing" have dem tie up. This is the third installment, everybody know what Transformers is about by now, the movie marketing itself. I mean I understand yuh's ah big fan and disappointed and all ah that, but that shouldn't stop you from recognizing that people going to see the movie on its own merits and not because they getting duped by hype. That's just nonsense.
you are not giving credit to the media and its power in terms of marketing a product to consumers
your talking about over 55 million dollars on an action movie, 5 times the budget of an oscar winning feature film from earlier this year as an example. without the marketing transformers would have generated less revenue because the storyline is weak and the acting is not what many expected from a michael bay blockbuster film.
its beyond seeing an action, take for instance films like sucker punch and priest, action movies, good directors and big budgets, it flopped, transformers is generating that revenue because of how popular the cartoon was, that garnered the initial interest, with bay directing it added more to it, throw in meghan fox a sex symbol and shia an upcoming young actor making waves in hollywood
however, the script/screenplay, the acting and the storyline bay decided to base the screenplay on was weak, so 55 million plus in marketing was needed to cover up the deficiencies in the screenplay and acting.