Fox Soccer Channel gets rated in US
By RONALD BLUM, AP Sports Writer
7 hours, 46 minutes ago
Buzz Up PrintNEW YORK (AP)—The fiercest soccer competition in the United States might be played out in television network conference rooms.
The Fox Soccer Channel will be rated by Nielsen starting next month, measuring how many people tune in across the United States to games of the English Premier League and Italy’s Serie A.
At the same time, ESPN is considering a challenge Fox and its News Corp. cousin, British Sky Broadcasting, for Premier League rights starting with the 2010-11 season. If ESPN succeeds, it could be the spark to increasing ESPN’s presence in England and perhaps beyond on the European continent.
“They’re definitely focused on getting some package of rights in the U.K. because they see that as a key to establishing a base in that country,” said David Sternberg, executive vice president and general manager of Fox Soccer Channel.
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FSC, currently available in more than 33 million homes, began as Fox Sports World in 1998 and was rebranded as an all-soccer channel in 2005. Rights to the Premier League, which are shared with Setanta Sports, are the network’s key properties, with live broadcasts on Saturdays and Sunday from mid-August through mid-May.
“We already know that English Premier League is a premier global sports property much like FIFA World Cup, UEFA Champions League and Euro 2008 which have all been strong performers on our networks and platforms,” said Scott Guglielmino, ESPN’s vice president of programming. “I would expect strong numbers for the EPL in the homes that receive FSC.”
English soccer has boomed in recent years, with the big four clubs— Manchester United, Liverpool, Arsenal and Chelsea—expanding their audiences in the United States and Asia. The EPL’s increased revenue has been used to acquire and retain top foreign talent such as Cristiano Ronaldo, Fernando Torres, Emmanuel Adebayor and Didier Drogba, boosting the English clubs past their European counterparts in the Champions League, the world’s top club competition.
“The celebrity of the players in England is huge,” Sternberg said.
ESPN’s 27 Champions League telecasts last season were watched by an average of 255,000 households—even with matches starting at 2:45 p.m. Eastern time on Tuesdays and Wednesday. Manchester United’s victory over Chelsea in the final last May was ESPN’s most-watched Champions League match, drawing 798,000 homes and 1,097,000 viewers, according to Nielsen. And starting in 2010, the Champions League final will be shifted to Saturday.
ESPN and ABC, units of The Walt Disney Co., own rights to the 2010 and 2014 World Cups along with U.S. World Cup qualifiers through 2014 and the Champions League though this season. ESPN and ABC televised every game of the European Championship in June—soccer’s No. 2 event after the World Cup—and Spain’s win over Germany in the final was watched by 3.76 million viewers on ABC. Another 657,000 tuned in to the Spanish-language broadcast on ESPN Deportes.
ESPN and Fox have started to stream soccer telecasts on the Internet, especially key for midweek afternoon games that attract viewers in offices. And a version of ESPN Classic launched two years ago in Britain, where ESPN’s North American Sports Network is based.
Disney chief executive officer Robert Iger said last week that ESPN might bid for Premier League rights either by itself or with partners. As in the United States, News Corp. and Setanta share rights in Britain.
“The global appeal of soccer is unique and we will continue to expand key relationships with key soccer properties to meet the substantial and growing appetite for soccer across all media platforms,” Guglielmino said.
GolTV, the third major soccer broadcaster in the United States, has rights to Germany’s Bundesliga and Spain’s La Liga through the current season, FSC and ESPN both televise Major League Soccer, and FSC has the second-tier UEFA Cup.
But after the World Cup and the European Championship, the Champions League and Premier League are the biggest properties. FSC hopes being rated will lead to increased revenue.
“We will be able to open up a lot of advertising business,” Sternberg said.