what coach get hired to build a brand?
1. Arsene Wenger
2. Any Real Madrid coach.
Though Real Madrid really illustrates the concept of a coach getting fired b/c the team doesn't have a brand.
In the end you have 2 camps.
Results vs Entertainment.
Ideally we want both. in other words, we all want to be Brazil and Barca.
As a supporter of a team you will accept Results over entertainment - to a point.
As a coach of a team you getting paid to win (unless you coaching, Real Madrid, or Brazil)
I does never hear anybody talking about that great Euro 2004 Greek team.
NOBODY except Greeks and Portugal haters EVER want to see that final again.