Premier League A Goldmine For Clubs 12:48pm UK, Friday May 02, 2008
http://news.sky.com/skynews/Home/Sky-News-Archive/Article/20080641314775Promotion to the Premier League can be worth up to £60m to a football club, it has been estimated.
The second-flight Championship teams who win a place get £30m from TV rights, as well as £5m from extra sponsorship and merchandising deals each season.
Even those who are relegated after one season get £24m over the next two years, taking the total to about £60m, according to accountancy firm Deloitte
That is more than the Champions League, which can net English clubs £30m.
Paul Rawnsley, Director of Deloitte's Sports Business Group, said: "The financial prize for promotion to the Premier League will provide each promoted club with at least £35m of additional revenue in 2008/09.
"In addition, even if a club is relegated after one year at the top level, guaranteed parachute payments of over £12m per season will be received for two more seasons."
The size of the prizes is set to attract more money into the game, according to the firm.
Commenting on the trend of global interest in English clubs, Mr Rawnsley added: "Going forward there will continue to be significant investor interest from around the globe for English clubs, in part driven by the prospect of the financial rewards and global exposure of the Premier League competition.
"The main priority for all of the promoted clubs will be survival in the top division.
"This requires investment on and off the pitch, as well as maintaining a winning mentality and some good luck."
Three Championship clubs will be promoted to the Premier League in the next few weeks.
The two highest placed teams gain automatic promotion, with the third place going to the winner of a round of play-off matches.