There were 14 separate advertisers at the recent F.A. Trophy final.
Now, I understand that these sponsors may have only given $5-$10,000 each to advertise, or maybe they gave nothing...TTFF had their boards and used them to encourage future sponsorship. It may even have been the case that TTFF are contracted to use these boards and the money from these contracts was already spent.
However, are you telling me, to save some face, TTFF couldn't ask Carib for a few cases of beer to give the winning club, or bmobile to give a new phone to the man of the match, or CAL to give a free flight to Miami to the scorer of the winning goal?
Then again, TTFF could have sold $10 lottery tickets at the game to win the same prizes, with the money they collect going to the teams.
Central requested that they be allowed to sell advertising boards to help cover the costs of playing (around $5,000), but were told that wasn't possible.
Nobody is prepared to get off their a**es and try to make a small difference, unless they can see financial benefits.
No body is trying to make a difference for the long term good of the game.
At Fridays double header at Marvin Lee, the Pro League offered the clubs use of their banners. Only Central displayed their banner (along with several sponsor and promotional banners). It makes very little difference, but it can begin to create a pattern. Maybe a marketing guy from, say, Bermudaz, was there and thought "well, maybe I could get them to put my banner up and give the club some free product". Who knows?
Advertising usually creates more advertising. If you see your competitors ads, you want to steal their spot.
These things don't just happen, it takes time. In my opinion, TTFF need positive marketing. They don't understand the concepts of perception management and the need for positive P.R. They think because they are TTFF, people will have no choice but to support their product. But match after match they are being proved wrong.
If they want to improve income, they need to get the support of the people to get the support of advertisers. It takes time to turn the tide, but just because it's a big job, doesn't mean you just don't bother.
Instead of charging $40 to watch the F.A. Trophy Final, why didn't they just let everyone in free before 7.30 pm and make money from concessions. A full stadium is a great promotional tool!
