I find dat black and white football killing it...too common and it cheapening the logo.
Plus the amount of shading and fading of colour, (reds, gold, ) makes it difficult for printing and embroidery etc. Especially on shirts, polos etc.
The number of colours on the logo also makes printing etc more expensive.
We all know is a football side...no need for the big black and white ball.
Take a EPL club team...a cannon, a devil, a lion...thats what we needed. Cast your minds to national team logos..holland have a lion, france have a cock
, Germany the kinda eagle/corbeaux looking ting, brazil and argentina a kinda graphic, spain a coat of arms ting just like potrugal with a cross...yuh get meh drift
We needed a Hummingbird or a Steel Pan instead of that ball...in fact if they change the ball to a steel pan I go be happy.
But it's a start and an improvement.