I fully endorse helping young kids to play football. However, I do not believe kids should just expect handouts. When you talk to youngsters, they want the best boots on the market. If you offer them less, they turn their noses up.
My first few pairs of boots were secondhand. Once I got the first pair, I told the boy "As soon as you grow out of your new ones, let me know". Same boy sold me three pairs in 5 years! And, of course, I had to look after them, using dubbing in the winter to preserve them.
So, why can't older boys donate their boots to younger kids?
Secondly, if the team get a sponsor, what will they give the sponsor in return? The Hart Boys coach, Richards, has had the gumption to highlight his team. Now he needs to convince a sponsor. He should have plans ready to organise a clean up or paint a kids home so his sponsor gets some mileage.
Thirdly, why don't they organise a barbeque or sponsored walk? I'm sure people will give them a few dollars. At least it will show they're prepared to earn their boots.
All of the above will show the boys that you can't rely on handouts, but if you put in some effort it will be rewarded. It teaches them work ethic and, boy, will they respect and look after their boots!