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Offline Sando prince

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KFC: A very Trini obsession
« on: October 16, 2014, 10:40:19 PM »

http://www.guardian.co.tt/lifestyle/2014-10-15/kfc-very-trini-obsession

KFC: A very Trini obsession

Joshua Surtees
Published:
Thursday, October 16, 2014

I can pinpoint the exact point I knew I had a KFC problem—it was when I found myself freely cussing the manager of the Maraval branch at quarter to midnight, one rainy night, because she would not prepare me some more chicken.

They tried to make me go to rehab, but instead I came to London, where the KFC is of a less potent quality. The withdrawal process on this side of the Atlantic has proved painless and I’m glad of the alternative therapies, like roast dinners and full English breakfast.

The day I owned up to my problem (I won’t say addiction, it never reached that level because an intervention caused me to cap my consumption at once a month whereas I’d been pushing for once a week) I had been on a late assignment and was cruising back to town along the East-West corridor with my mind on one thing alone—fried chicken.

I stopped at two KFCs along the way but was dismayed by the unsanitary conditions and lengthy queues and instead headed West to Maraval roundabout.

Pulling up to the drive-thru window, I asked for a two-piece snack box with leg and thigh. I had to repeat the word “thigh” in the local vernacular—“tie”—since every attempt at pronouncing it in correct English throughout my time in Trinidad resulted in the puzzled response, “What it is you want?!”

The Maraval KFC employee told me there was no chicken except wings. Not even a meagre piece ah breast!

Deflated, crushed and somewhat baffled, I asked, “Is this Kentucky Fried Chicken?”

She confirmed that it was, so I said, “Good. I’d like some chicken then, please.”

She steupsed and gave a world-weary sigh, then went off to consult the manager. Some minutes later she returned to say that I could have wings or nothing.

When I asked to speak to the manager she laughed at me. That was when I snapped. My KFC cravings had reached new and rampageous levels, it was no time for fun and games.

I accelerated away from the booth with tyres screeching, aggressively swerved the car into the nearest vacant parking spot and leapt out, practically breaking the door down to enter the restaurant.

I enquired as to why I had been laughed at and why the manager had thus far failed to acknowledge my existence. More laughter issued forth and I could no longer restrain myself: the cussing ensued.

It was to no avail. The manager ignored me and continued about her business. Thankfully she did not grab a pot of hot oil and dash it at me as happened in a recent incident in the vicinity of a KFC outlet, or I could conceivably have been Kentucky Fried Joshua.

The report made me reflect on the nation’s obsession with KFC. My conclusion is that—having personally patronised the Barataria branch, Santa Cruz branch, Morvant junction branch, Charlotte Street branch, Frederick Street branch, Independence Square branch, Maraval and St James branches of KFC—what’s consistent about all of them is that the clientele would keep frequenting them regardless of having hot oil thrown in their face. Such is the ubiquity of the colonel’s secret recipe within Trinidadian society, both physically and metaphysically.

There is local pride in Royal Castle too, of course. Founded in 1968 on Frederick Street and expanding into a nationwide franchise, Royal Castle’s pepper sauce is unbelievably good and it can proudly boast at being slightly less likely to cause obesity than KFC.

But, asked to choose between the two, I would wager that KFC would win a national referendum and there are statistics to back this up.

I’ve been told that outside of the US, T&T is the franchise’s highest grossing overseas market per capita. And 55 outlets on two small islands testify to the obsession.

British KFC just doesn’t taste the same, as any Caribbean person will tell you. They don’t even have spicy for a start, just original. It’s bland and soulless and there’s shame attached to it. It’s something indulged in when drunk or badly hungover.

My local branch in London recently closed down to make way for a coffee shop (as if we need any more of those.) But I’m guessing its departure won’t be mourned like if you took away the one in Scarborough, Tobago—passing by that place you would swear it was the hub of the local community.

I’ve heard it described as the national dish of T&T and although that is a little disrespectful to the sensational local cuisine, I feel like the Trini diaspora misses KFC more than roti or pelau, which they can make themselves at home.

A friend recently left Trinidad for the last time, moving to New York for good. At Piarco he was last seen clutching a two-piece and fries to take to his mother waiting for him at JFK International.

He daren’t reach the States without it. There’s just one rule his mother insists upon when any family member visits: don’t walk with your hand swinging, walk with a box of chicken.

http://www.guardian.co.tt/lifestyle/2014-10-15/kfc-very-trini-obsession


Offline Toppa

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Re: KFC: A very Trini obsession
« Reply #1 on: October 16, 2014, 10:59:45 PM »
 :rotfl: Great article
www.westindiantube.com

Check it out - it real bad!

Offline capodetutticapi

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Re: KFC: A very Trini obsession
« Reply #2 on: October 17, 2014, 07:09:19 PM »
last summer i brought down some canadians to trini for a weddin and introduce them to kfc......jeezan ages.....they went crazy......even during the weddin at the hilton they leave to go get kfc.
soon ah go b ah lean mean bulling machine.

Offline Toppa

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Re: KFC: A very Trini obsession
« Reply #3 on: October 18, 2014, 02:32:35 PM »
last summer i brought down some canadians to trini for a weddin and introduce them to kfc......jeezan ages.....they went crazy......even during the weddin at the hilton they leave to go get kfc.

lol
www.westindiantube.com

Check it out - it real bad!

Offline AB.Trini

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Re: KFC: A very Trini obsession
« Reply #4 on: October 25, 2014, 09:11:03 PM »
last summer i brought down some canadians to trini for a weddin and introduce them to kfc......jeezan ages.....they went crazy......even during the weddin at the hilton they leave to go get kfc.

lol

Allyuh sick we instead ah introducing them to roti and some local delicacies yuh show them KFC Steups
Lol

Offline capodetutticapi

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Re: KFC: A very Trini obsession
« Reply #5 on: October 28, 2014, 05:44:03 AM »
last summer i brought down some canadians to trini for a weddin and introduce them to kfc......jeezan ages.....they went crazy......even during the weddin at the hilton they leave to go get kfc.

lol

Allyuh sick we instead ah introducing them to roti and some local delicacies yuh show them KFC Steups
Lol
no boy them have ah good trini spot in toronto fuh roti....drupatie's......i try it too.....it lash.
soon ah go b ah lean mean bulling machine.

Offline Flex

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Re: KFC: A very Trini obsession
« Reply #6 on: November 21, 2014, 05:25:49 PM »
KFC hikes its prices.
T&T Guardian


Prestige Holdings Ltd (PHL), the parent company of KFC increased the price of four of its more popular menu items by between 7.7 per cent and 20.2 per cent, effective Sunday, November 16.

In a statement in the Sunday Guardian, the company announced that, a few carefully considered “cost adjustments” were expected to be made. The price increases range from 7.7 per cent to 20.2 per cent.

While the advertisement did not indicate how soon it would be adjusting the prices, its Independence Square branch had already implemented the changes by last weekend. While the manager at that branch did not want to divulge further details, she said supermarkets have increased the prices of certain commodities such as potatoes.

The increase in menu items is expected to boost KFC’s financial performance.

According to its 2013 annual report, PHL at the close of 2013 operated 108 restaurants. For that same financial period the company opened two restaurants: KFC El Dorado and Subway in San Juan. The company continues to perform well as it reported profit after tax of $45.3 million with its, “Pizza Hut, Subway and TGI Fridays T&T restaurants achieving double-digit growth in operating profit compared to that of prior year.”

Despite the uptake in growth, the company said it was justified in making changes to its pricing scheme.

“We have upgraded our menu with new products, made existing products more abundant and reduced prices on select offerings. However, after two and a half years of absorbing increases in food costs and inflation, we have decided to make a few carefully considered cost adjustments.”

The company stated: “We have restructured our menu in this way in order to maintain affordability to our customers across the full spectrum of the menu with meal prices at attractive price points.”

Liquidity position of the company continues to be stable as it reported for the period ended December 31, 2013, cash and cash equivalents and bank overdrafts of  $55.5 million.

Profit for the year from continuing operations is also stable. The figure: $44.3 million. This can be compared to 2012 when profits were recorded at $44.6 million.

In order to maintain its leadership position in all of its restaurants, the company stated in its 2013 financials that: “Capital expenditure totalled $36.4 million compared to $144.5 million in 2012. We renovated two Pizza Hut locations, five KFC and six Subway restaurants, and opened two new restaurants during the current financial year. In the comparable period our capital investment included the acquisition of the Subway business and related assets for $111 million.”

Customer is always right

With a presence in the T&T market for four decades, brand loyalty is just as strong as its brand. Business Guardian decided to find out whether KFC can withstand a price increase and continue to maintain brand loyalty.

Thirty-year-old Mark, a labourer in the energy sector, said he buys KFC almost every week.

Although shocked that his dinner special now costs $44 compared to $40, he remains committed to KFC. Resorting to the competition is not an option for him as he feels the taste of KFC chicken is unique. Mark buys KFC at around four o’ clock in the afternoon and strongly believes that KFC has good service.

KFC is not justified in raising its prices, said 55-year-old Maria who is a mother of two.

She said she first learnt about the increase in the news. It is not often that she buys KFC, but Maria wants value for money. She said the size of the chicken offered to customers is too small and the service is too poor. For her, the competition is not an option, as the taste would keep her returning to the brand.

While some were aware of the changes to KFC’s menu and the price adjustment, in some instances, 19-year-old Princess, was not aware of the price changes. Spending $26 for a breast and wing may mean she would have to take more money out of her pocket, she said.

A parent of one, 24-year-old Adiah said she buys the $20 special which includes fries, biscuit, a piece of chicken and a drink. Adiah said she does not buy KFC often so she was comfortable with any price adjustments.

Candice, 28-year-old parent of one, said she remains loyal to KFC.

According to her: “KFC keeps calling me back” and buying a 12-piece bucket of chicken would not be an issue, though the price has changed.

Third quarter results, 2014

Prestige Holdings continued its upward growth for the nine months ended August 31, 2014.

According to its consolidated unaudited results, group revenue increased by four per cent, totalling $697 million. Prestige Holdings chairman Christian Mouttet, in his report to shareholders, said: “We continue to see positive trends in our TGI Fridays and Pizza Hut brands driven by exciting food offerings and improving customer experience.”

For the remaining 2014, he stated: “Based on the current performance we expect improved results for the current year.”

The company reported that profit attributable to shareholders increased by 49 per cent, from $24.3 million to $36.3 million.

“A significant portion of this increase in profitability when compared to prior year is due to the $8.7 million write-off of our investment in the Barbados TGI Fridays restaurant in the same period last year,” Mouttet added.

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Offline asylumseeker

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Re: KFC: A very Trini obsession
« Reply #7 on: November 21, 2014, 07:29:11 PM »
Quote
While the advertisement did not indicate how soon it would be adjusting the prices, its Independence Square branch had already implemented the changes by last weekend. While the manager at that branch did not want to divulge further details, she said supermarkets have increased the prices of certain commodities such as potatoes.

Is not like KFC "making a grocery" to buy potatoes.

Offline soccerman

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Offline Jumbie

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Re: KFC: A very Trini obsession
« Reply #9 on: December 10, 2014, 02:12:10 PM »
last summer i brought down some canadians to trini for a weddin and introduce them to kfc......jeezan ages.....they went crazy......even during the weddin at the hilton they leave to go get kfc.

lol

Allyuh sick we instead ah introducing them to roti and some local delicacies yuh show them KFC Steups
Lol
no boy them have ah good trini spot in toronto fuh roti....drupatie's......i try it too.....it lash.

her and her sisters have the Canadian (Ontario) market cornered. the sister in Mississauga have some of the best doubles around (and cheap).. sister in Brampton makes better roti than her.

Offline TdotTrini

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Re: KFC: A very Trini obsession
« Reply #10 on: December 10, 2014, 03:35:00 PM »
Question.  What is this obsession we have with condiments on our food. Pizza, bake & Shark, BBQ, KFC, etc.  Every place I go have these large containers of condiments; Shadow beni, garlic sauce, mustard, ketchup and pepper sauce.

I watch people go into a trance going around in a circle putting every thing on the Pizza, the whole pizza gets covered. They're not tasting what pizza taste like. Marios have a good tasting pizza without all that stuff all over it. ah even see a woman put every condiment on green salad. 

I can understand the rationale behind all the condiments on Richard's Bake & Shark, the shark have nooo taste at all. Probably due to the high volume they're selling, it's probably not Shark, and the seasoning is not necessary if you can put all the kuchiment on it.
« Last Edit: December 10, 2014, 03:36:40 PM by TdotTrini »
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Offline NYtriniwhiteboy..

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Re: KFC: A very Trini obsession
« Reply #11 on: December 10, 2014, 03:40:44 PM »
hear nah..had a convo wit the owner of the pita pit franchise down here. Said he was asked about how come they spend so much on sauces per wrap. It is jus cuz trinis will take every damn sauce that free..d saucier d better
Back in Trini...

Offline asylumseeker

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Re: KFC: A very Trini obsession
« Reply #12 on: December 10, 2014, 04:42:45 PM »
Management could afford to spend $ on sauce coz dey surely save it on napkins. We are probably the stingiest when it comes to issuing napkins.

 

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