First, let me say that this post is in no way trying to knock TTFA.
The English F.A. is very wealthy, has a big staff and is well supported by the U.K. Gov't (whichever party is in power)
Watch these videos:
http://youtu.be/ezZ2ZRfSsLYhttp://youtu.be/SzKD8o0-NZwThis is a huge part of a football associations role in the game.
While it can be an expensive option, it is also possible to achieve similar results at no cost.
This Thursday at Central F.C.'s annual Treat Her Like A Lady event, Central will be previewing 2 adverts made for cinemas and T.V. promoting road safety. We obtained a small budget from a sponsor to make the films and everyone worked for free (except the film crew who charged a fraction of their usual cost)
Many of our senior players were too busy to take part in the adverts, so they feature mainly younger players who volunteered.
However, we are already having a positive response from sponsors and we intend to make some more, but this time the players will be paid (up to 30% of their usual monthly salaries). Those who assisted in the "free" ads will be given first option to participate.
My point is, that even with very limited budgets, it is possible to be creative and promote your brand.
I'm sure that TTFA, if pointed in the right direction, could produce similar efforts, which would go a long way to familiarizing the TTFA brand with the public.