I get your point FF, but sense it might be tongue in cheek. That said, Mourinho's brand and Dechamps brand while conceptually similar still appear very different. more caution from mourinho and some chance taking by Deschamps, so the latter is still more appealing and can also be successful while Mourinho is just, let's face it, a snooze fest, albeit Porto, Inter success.
The brand should really align with quality on the pitch in all roles, when you take a talented side and play the Mourinho brand perhaps you will win, but arguably not the best use of talent. With Deschamps, I can still enjoy it even if it isn't out and out attack and yet still successful