KENWYNE Jones has taken the concept of being in the shop window to a whole new level after a Stoke City fan placed him for sale on eBay.
The powerful, agile and, let's be honest, inconsistent striker has wowed and frustrated supporters since joining from Sunderland in the summer of 2010.
He was placed under the virtual hammer late last week by a Cheadle-based Potter who posted: "No reserve (and) ultra-low starting price for a VERY quick sale!
"Absolutely NO RETURNS AND NO REFUNDS!"
There had been 104 bids by yesterday, with a current winning offer of £153,850.
And there had been a riposte from the man himself, too.
On the pitch, he was the focal point of a team which largely made light work of knocking Leicester City out of the FA Cup, netting a header to open the scoring.
And on Twitter he wrote: "Maybe that would increase the eBay bids."
Even Jones's biggest critics might have to admit that's funny.
The 29-year-old has been linked with a move away from the Britannia Stadium this month after two-and-a-half seasons playing second fiddle to Peter Crouch.
His contract is up at the end of the campaign and many expect he will be playing his football elsewhere sooner or later in 2014.
So we had better take a look at his record while we have the chance.
Jones, below, is one of nine out-and-out strikers to make at least 50 league starts this century, at varying levels of course.
He averages a goal every 3.56 starts, which puts him seventh on that list ahead Kyle Lightbourne (3.86) and Mama Sidibe (6.16) – although Mama reiterates in his new autobiography that he played a "Mama role" devised by Tony Pulis rather than as a conventional front man.
Peter Thorne (2.22), Ricardo Fuller (2.86) and Ade Akinbiyi (2.94) lead the way while Crouch (3.55) comes in sixth, nicking just in front of Jones, but trailing Andy Cooke (3.47) and Gifton Noel-Williams (3.52).
Jones has never scored as a substitute in the league. That's 31 calls from the bench without ever finding the net and may explain why Mark Hughes has stopped Pulis's tradition of bringing him on for Crouch late on.
He's certainly a lot more prolific in the cups, scoring 11 in 19 outings, including five in three this season.
If only the towering header he scored on Saturday was a trademark Jones Premier League goal rather than a show of how much he can bully lower league opponents.
So Hughes has to decide if he should keep him just for the cup or in case Crouch gets injured – or check if any of the bids on eBay are genuine.