Let's look at it like this: There is a big difference between the success of football and the media's dedication to make it even more popular. For all the permanent appearances by the US Men national team in the World Cup, maybe there is an effort (sub-conscious or deliberate) to ensure that American grown sport remains the most popular and generate the most money and ratings, among mainstream Americans. The writer exaggerated the idea that Soccer is dead. But I also believe more can be done for and with the sport. ESPN doesn't show a lot of games. They show a few games yes, but based on the amount of actual games and leagues one can understand that all games can't be covered. ESPN covers the games that they think might generate the most ratings like English and Champions League. They hardly touch the other leagues. Still one can't argue with the idea that showing ALL games is impossible. However I think it's reasonable to expect some results, game highlights and news surrounding the sport. It is possible to get some of this from FOX Soccer, but there is no mainstream network that covers the sport from that angle. If you miss a live or a featured game, there is no way to follow up highlights or results from that game or other games around the world. Even by showing the Euro now, as soon as the game coverage is done there is no mention of the tournament except for a few random ads. I know the feeling because after my 9-5 shift, I am unable to follow up on games I missed! It's like ESPN is half-way, half-way out with the sport.