Bakes you real like to win ah argument boy...
I obsessed with this series and show for several years, so you can't come with no education for me on this.
Your initial comment made it seem as if they barely acknowledge this series on their schedule and promotion had been an afterthought.
Now you can argue that this year's promotion was taken to another level, but I believe it would be false to say that it wasn't heavily promoted previously.
In fact your "relative" comment tie up everything nicely and you could have leave it there.
p.s. Another angle though is that because I am a superfan I would be more aware in noticing and seeking out promotional materials than the average viewer.